Rolex Shanghai Masters 2025 | Marriott Bonvoy Players Escort Program: A Child’s Moment in the Spotlight

At the Rolex Shanghai Masters, some of the tournament’s most memorable moments don’t come from a backhand winner or a tie-break finish—but from the walk onto Center Court. Through the Marriott Bonvoy Players Escort Program, a select group of children has the rare chance to accompany the world’s top tennis players as they enter the stadium, creating an unforgettable moment that merges childhood excitement with tennis tradition.

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What Is the Players Escort Program?

Launched as part of Marriott Bonvoy’s hospitality portfolio from 2024 through 2026, the Players Escort Program is designed to bring young fans into the heart of the tournament experience. Sixty children, aged 8 to 12, are selected to join ATP players as they walk onto Center Court before matches during the main draw.

More than a symbolic gesture, this initiative places young participants at the emotional center of the event—giving them a behind-the-scenes look at tournament operations and allowing them to stand alongside some of the sport’s most admired athletes.

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How Selection Works

Participation is determined through a sweepstakes exclusively for Marriott Bonvoy members. No elite tier or points redemption is required; families simply need to enter during the open registration period.

For the 2025 edition of the tournament, the sweepstakes runs from August 21 to September 21, and entries are managed via the Marriott Bonvoy Moments platform. Once registration closes, 60 children are randomly selected to take part. Winning families are then notified with full details on match assignments, access credentials, and escort logistics.

This randomized approach helps ensure equal opportunity, providing all members with a fair chance to win, regardless of status.

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What the Experience Includes

Each child selected for the program receives a full escort package, thoughtfully curated to make the day both exciting and seamless. More than just a brief walk, the moment gives young fans a vivid, personal connection to the sport and its stars.

• Official Escort Apparel: Each participant is provided with a custom-branded uniform to wear during their on-court role.
• Center Court Access: The child walks beside an ATP player during the pre-match procession, in front of a live audience and global broadcast.
• Reserved Seating: After the escort ceremony, both the child and a guardian are seated in a designated viewing area to enjoy the rest of the match.
• Commemorative Gifts: Participants receive official souvenirs, such as event-branded lanyards and printed photographs to mark the occasion.

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Why It Matters to Families

The Players Escort Program reflects a deeper intent within Marriott Bonvoy’s broader hospitality strategy: creating family-centered experiences that resonate beyond the event itself. While many premium packages are designed for adult guests, this initiative gives younger fans the spotlight, placing them directly into the action in a meaningful and age-appropriate way.

It’s an opportunity for families to create shared memories—where tennis becomes more than entertainment, and the trip becomes a defining story for both parent and child.

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A Once-in-a-Lifetime Walk

For the children involved, walking onto Center Court with a professional tennis player is an experience they’ll carry with them forever. Whether it’s the cheers of the crowd, the feeling of stepping onto a global stage, or the quiet moments of awe as they look up at a sporting legend beside them, the experience leaves a lasting impression.

If you’re looking to offer your child something extraordinary—something more personal than a courtside seat—this program delivers a moment that’s as meaningful as it is rare.

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Ready to make tennis history a family affair?
Learn how to enter the Players Escort Program through the Marriott Bonvoy Moments platform and start planning your child’s walk onto one of tennis’s most iconic stages.

Looking for more immersive access? Explore the Marriott Bonvoy Master Class—another exclusive package for members ready to step even closer to the game.