Nitto ATP Finals 2025 | Fan Village: A Festival of Sport, Innovation, and Community

The Fan Village at the Nitto ATP Finals has returned for another season—and this year, it’s bigger, greener, and more dynamic than ever before. Spanning 8,000 square meters adjacent to the Pala Alpitour in Turin, the 2025 edition transforms the venue’s surroundings into a vibrant hub of entertainment, culinary exploration, sustainability, and immersive sport-themed experiences. With a thoughtfully designed layout and free public access during selected hours, the Fan Village is more than a sideshow—it is a key part of what makes the Nitto ATP Finals a world-class, fan-focused celebration of tennis.

A Venue in Three Dimensions

1. The Partners Pavilion

The first pavilion is home to the tournament’s commercial and institutional partners. Here, sponsors and affiliated brands offer engaging installations, interactive booths, branded merchandise, and hospitality activations. From product demos to fan contests, the pavilion creates opportunities for visitors to interact directly with the companies that support the ATP Finals, all within a curated space designed for comfort and engagement.

2. The Play Garden – A Bioclimatic Innovation

At the heart of the 2025 Fan Village is its most significant new addition: The Play Garden. More than just a pavilion, this is an architectural statement—a cutting-edge bioclimatic greenhouse that demonstrates how sport and sustainability can coexist. Designed to capture and reuse thermal energy from surrounding areas, the structure supports reduced energy use while creating a naturally lit, temperature-controlled environment.

Inside, nature meets activity. With live plants, ambient lighting, and natural ventilation, the Play Garden offers visitors a chance to unwind in a space that feels more like a modern park than an event installation. This area is also home to four full-size pickleball courts, where fans can participate in friendly matches or receive introductory lessons from instructors provided by the Italian Tennis and Padel Federation (FITP). It’s an interactive area that promotes physical activity and introduces new forms of racquet sport to the public—all within a sustainable architectural envelope.

@atptour #influencersinthewild #fyp #NittoATPFinals #tennis #tennistiktok ♬ original sound – ATP Tour

3. The Food Court – A Celebration of Italian Taste

Food is a central part of Italian culture, and the Fan Village reflects that passion through an expansive Food Court, now larger and more diverse than ever before. Visitors can enjoy regional specialties, gourmet street food, and international flavors from more than a dozen food vendors. Whether it’s handmade focaccia from Antica Focacceria San Francesco, artisanal sushi from Sushi del Maslè, health-conscious dishes from The Longevity Kitchen, or indulgent pizza from Crunchy Pizza, there is something for every palate.

• Fior Food by La Credenza – an à la carte dining experience rooted in refined Piedmontese cuisine.
  
• Poormanger – known for creative stuffed baked potatoes.
  
• Twenty Rolls, I Love Poke, and BaoLab – offering Asian fusion and contemporary takes on traditional dishes.
  
• Rosso Rubino and La Baita Pasticceria – showcasing the sweeter side of Turin.
  

This culinary journey begins even before you step inside the village proper. Out on Piazzale Grande Torino, visitors can stop at the Central Bar Lavazza or the Food Corner, featuring additional vendors like Pastificio Defilippis and Kiki. It’s a full gastronomic experience, all woven into the excitement of championship tennis.

A Place for Young Fans and Families

Beyond the food and sports action, the Fan Village plays a vital educational and social role, especially for young fans. A dedicated children’s area allows kids to meet Lob & Drop, the official mascots of the Nitto ATP Finals, and engage in games, crafts, and interactive exhibits. Each morning, the village welcomes local primary and secondary school students, who are invited to participate in tennis sessions led by certified instructors from the FITP “Roberto Lombardi” Higher Training Institute. These sessions not only introduce the sport to a younger generation but also foster values of teamwork, fitness, and fun.

Free Access and Extended Hours

As part of its commitment to making the tournament accessible to the broader Turin community, the Fan Village is open to both ticketed spectators and local residents. On November 11 (Opening Day) and November 20 (Closing Day), entrance is completely free all day. On other days—November 12 to 19—the village opens to the public from 9:00 PM until midnight, or one hour after the final match of the day concludes.

This arrangement allows fans to enjoy the ATP Finals atmosphere without purchasing a match ticket and gives evening visitors a place to relax, dine, and socialize under the event’s glow.

A Multimedia Spectacle

The Fan Village extends across Piazzale Grande Torino and embraces the Marathon Tower, both of which are enhanced through video mapping projections that transform the architectural facades into dynamic visual storytelling. This creative use of light and sound connects the outdoor space with the intensity of the matches happening inside the arena, making the entire area feel alive with the rhythm of the tournament.

More Than a Village—A Festival

With its combination of immersive sport, gourmet cuisine, environmental awareness, and family-friendly entertainment, the Fan Village at the Nitto ATP Finals 2025 has evolved into a festival of tennis and culture. It reflects the spirit of modern sport—sustainable, inclusive, and community-oriented—while offering a wide array of experiences for visitors of all ages.

Whether you’re coming for the pickleball courts, the live performances, the artisanal tiramisu, or just to bask in the excitement of tennis’ grand finale, the Fan Village is a place where everyone can find their rhythm—both on and off the court.