Premier League | Manchester City 2025/26: The Icon Experience – Luxury Football, Legendary Access

Enter the Inner Circle of Matchday Brilliance

The Icon Experience by Jacob & Co isn’t just hospitality—it’s football at its most exclusive. This curated package takes fans behind the curtain at the Etihad, blending world-class luxury with meaningful moments beside players and legends. From premium transport and tactical briefings to pitchside access and heated dugout seating, it’s a journey built for those who demand more from every matchday.

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Begin Your Matchday in Executive Style

Your Icon Experience starts the moment you step into your executive vehicle in Manchester city centre. No traffic, no stress—just a seamless transfer to the Etihad Stadium, where a warm welcome awaits. Toast the occasion with fine canapés and a selection of premium drinks as you settle into an atmosphere that combines sophistication with the thrill of what’s to come.

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Meet Icons, Then Hear the Game Plan

Early in your experience, you’ll be introduced to a Manchester City legend for a relaxed and personal interaction—an ideal moment to hear stories from the club’s past and get a real sense of what defines the sky-blue legacy.

Then, shift gears as one of Pep Guardiola’s trusted First Team Operations staff takes you through a private tactical talk. You’ll get a rare look at how the champions prepare: formations, strategies, and match-specific mindsets explained like never before.

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Witness Matchday from Behind the Curtain

Next, head into the heart of the action. Stand beside the players’ tunnel, watching the squad assemble, focus, and prepare. Then step pitchside to see the warm-ups unfold just meters from your position.* It’s here that you feel the nerves, rituals, and rhythm of elite football up close.
(*Please note: pitchside warm-up access is not available for UEFA Champions League fixtures.)

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Five Courses of Culinary Excellence

Back in the Tunnel Club Premier, indulge in a five-course gourmet meal crafted by Manchester City’s award-winning chefs. The menu changes with the seasons and is designed to elevate the entire experience. Whether it’s locally sourced meats, fine seafood, or artful desserts, each dish is paired with elite service.

Drinks flow freely, with a curated list including champagne, craft cocktails, premium spirits, top-tier wines, and soft drinks—all served in a stylish, private setting.

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Heated Dugout Seating—Football at Arm’s Reach

With kickoff nearing, make your way to your luxury padded seat directly behind the team dugouts. These heated seats provide not just comfort but an insider’s perspective of the game. See Pep in action. Hear the players communicate. Feel the urgency of every decision. It’s not watching—it’s being there, at the edge of the action.

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Post-Match Player Access and Captured Memories

Once the match ends, the Icon Experience continues. Inside the Media Mixed Zone, you’ll meet first-team players, get autographs, take photos, and enjoy rare one-on-one moments with football’s elite.

A personal photographer follows your day discreetly, capturing the highlights—from your VIP arrival to those unforgettable post-match encounters—so you leave with tangible memories as refined as the experience itself.

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Why the Icon Experience Redefines Matchday

This isn’t just luxury. It’s immersion. The Icon Experience brings together elite football access, culinary prestige, and player interaction in one seamless, high-touch offering. It’s made for those who want not only the best seat—but also the richest story.

High-profile games sell out quickly, and space is extremely limited. If you’re ready to stand among legends and experience Manchester City from the inside out, now is the time.

Reserve your Icon Experience today—and elevate matchday into something truly iconic.

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